If you work with marketing and want to experience international professional experiences, know that this is possible. The time to get job opportunities around the world is now! Whether for those who want to have an international remote job or for those who are eager to live in another country. Come with us to understand the importance of English in digital marketing!

In this article we will tell you everything you need to know:

• 5 different uses of English in marketing;

• 5 advantages of being fluent in English for digital marketers;

• How to improve your fluency;

• And how to have professional experiences abroad.

According to a survey by LinkedIn, there was a 31% global growth of marketers migrating jobs between 2020 and 2021. All this due to the increase of job possibilities and the search for better opportunities. Doing a quick search for “digital marketing” on LinkedIn , there were more than 635,000 job opportunities in May 2022.

Marketing has always been important for brands and companies, but it has gained even more relevance and generated more opportunities with the strengthening of the digital world, especially during the pandemic period, when online was often the only communication option. According to the U.S. Bureau of Labor Statistics, employment of advertising, promotions, and marketing managers is projected to grow 10% from 2020 to 2030 in the United States.

To guarantee international opportunities, knowing English is essential to get the best jobs around the world. That's why we created Conversation Alive. It's an English conversation club that gives people the opportunity to practice English in a routinely fashion because of its flexible hours. Come and take a trial lesson with us!

Let's see how important English is in marketing?

5 different uses of English in the marketing areas

In the marketing field, communication is essential. So knowing different languages ​​never hurts!

In companies with international teams, whether on-site or remotely, English is often the official language of work. However, even if you are not looking to work in a position that requires English, the language is already part of the marketers' routine.

Here are some situations of the use of English in digital marketing and marketing careers in general:

• Comprehend and speak technical terms and typical words of the field

• To use everyday tools and platforms that are in English;

• To seek and keep up-to-date with international news and trends;

• Develop international partnership with global campaigns;

• Participate in international workshops to improve your skills.

Of course, each role in an enterprise can use the language in one way or another, or maybe even more specifically. But beyond the everyday uses of English in digital marketing, what are the advantages for professionals who know the language?

5 advantages and benefits of fluency in English for digital marketers

Besides the benefits in personal life, knowing English brings several advantages to your professional career. It’s beneficial to always enrich your knowledge and knowing the basics is not enough if you want to pursue an international career or look for jobs that use English as their primary language.

For those who know English, some of the professional benefits are:

• Being able to apply for job vacancies anywhere in the world;

• Having the chance to be part of a global team, work in English speaking countries or be employed in a multinational;

• Stay tuned with global trends to propose creative and innovative actions;

• Having access to international lectures and events with English speakers;

• Having a differential at the time of hiring and promotions;

• And much more.

To have these advantages and benefits, you must have an intermediate to advanced proficiency, in addition to good conversation! So let's see how to improve your English skills to guarantee your opportunities around the world.

How to improve English fluency to have better international experiences in marketing

Ready to set your goals? If you really want to get a job in an English-speaking country, or if you want to work remotely in an international team, you need to start today by putting English practices into your routine.

To have better international experiences in digital marketing professions you will need to:

• Insert English into your daily routine;

• Train your English conversation;

• Practice listening, writing and reading in English;

• Decide if you want to work remotely or in person in any country;

• Apply for marketing vacancies around the world;

• And don't stop until you reach your goals!

There are no shortcuts to speaking English fluently! You will need to practice English, and create your learning purpose.Once this is done, everything will happen more fluidly. To help you achieve  your purpose with this learning process, here are some tips!

To practice speaking in English for digital marketers

To enhance your conversation, nothing better than being part of a conversation club, like Conversation Alive, where you will be able to speak English with people from all over the world. By joining and practicing, you will acquire vocabulary, know expressions that you do not find in written texts, improve pronunciation and critical argumentation in conversations.

To improve your listening skills in English for digital marketers

Conversation clubs can also help you develop your listening skills. In addition to them, you can listen to podcasts in English that speak about digital marketing, improving your abilities in the language and also keeping you up to date with news from the marketing field.

To improve your reading skills in English for digital marketers

You can read everyday news or marketing articles in portals of the internet. Reading content that talks about subjects of digital marketing will help you learn specific vocabulary. Watching documentaries and series in English with English subtitles is also a good option to improve reading and listening skills at the same time.

To improve writing in English for digital marketers

Have you ever thought about how you would respond in English to your professional emails? That can be a good start! You can practice by answering your own daily emails in the English language. This will help you with formal expressions, marketing vocabulary and also how to say something in business English.

Come speak English with a global community

Excited to start your journey towards professional experiences around the world? If so, let's make English a part of your routine. Come and practice by speaking with people worldwide! Join us to be rid of your fear of speaking and to gain fluency. Learn more about Conversation Alive, our English conversation club!

See you soon!